TODAY: In 1842, Honoré de Balzac tries to create buzz for his play Les Ressources de Quinola by circulating a rumor that tickets were sold out. The play opens to an empty theater.

Also on Lit Hub: Italy’s answer to coronavirus is The Betrothed, a 200-year-old classic • In the academy, plagiarism is the sin above all sins—and that’s a problem • Read a story from Sam Pink’s collection The Ice Cream Man and Other Stories.

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