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    The hottest new book merch is… NFTs.

    Jessie Gaynor

    November 15, 2021, 1:48pm

    Move over, bucket hats—the hottest new book merch in town is the NFT. At least, if you’re already an NFT guy and are willing to offer your wares as an incentive to move copies of your new leadership book.

    Gary Vaynerchuk, a business author and NFT creator, included one NFT as a freebie for every purchase of 12 copies of his new book Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success. (You know, like cereal box prizes, if each cereal box prize burned down several hundred acres of the Amazon.) And, because everything I ever thought I knew about finance, books, and art is wrong, the book’s pre-orders now stand at over a million books—“one of the industry’s biggest advance orders for a single title in a 24-hour period,” according to the Wall Street Journal‘s reporting.

    Vaynerchuk’s NFT collection, VeeFriends (which are not the ones he’s offering with the book) consists of doodles of “characters like ‘Curious Coyote,’ ‘Woke Walrus’ and ‘Empathetic Elephant.’ They are named after attributes he says he hopes to cultivate in society.” He recently sold five of these sketches for over a million dollars.

    Hey, if you ever feel bad about not being really rich, you can just read that paragraph again and tell yourself, Well, at least I’m not that guy. Turns out that one of the emotional ingredients necessary for business success is the wild confidence to claim that your shitty animal drawings are improving society.

    Congratulations to whoever gave this man a book deal, I guess!

    [via the Wall Street Journal]

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