When Mark Twain Tried to Start a Publishing Company (and Epically Failed)
From The History of Literature Podcast with Jacke Wilson
For tens of thousands of years, human beings have been using fictional devices to shape their worlds and communicate with one another. Four thousand years ago they began writing down these stories, and a great flourishing of human achievement began. We know it today as literature, a term broad enough to encompass everything from ancient epic poetry to contemporary novels. How did literature develop? What forms has it taken? And what can we learn from engaging with these works today? Hosted by Jacke Wilson, an amateur scholar with a lifelong passion for literature, The History of Literature takes a fresh look at some of the most compelling examples of creative genius the world has ever known.
Mark Twain was an enormously successful writer and a horrendous businessperson, with a weakness for gadgets and inventions that cost him a fortune. In this episode, Jacke takes a look at his efforts to start his own publishing company, which started off strong but quickly descended into bankruptcy and ruin. What was he trying to accomplish? And what were the books that brought him down?