In the face of such dire prognostications, motoring interests rallied. Embracing the emerging techniques of public relations, they launched a prolonged crusade to reshape public views, in ways still felt today.
To overcome the public outrage about pedestrian deaths, the industry created the idea of the “jaywalker.”
In the Midwest slang of the time, a “jay” was a bumpkin or a hick, a hayseed unaware of city etiquette. The word had previously been applied to “jay drivers,” people who didn’t understand that, in the metropolis, they couldn’t drive their carriages as they did in the boondocks. In the 1920s, dealers and auto clubs began using “jaywalker” for pedestrians who still believed in the old right to share the road. Local car firms paid boy scouts to distribute cards explaining the concept of jaywalking to people on the street, while the American Automobile Association promoted “safety patrols” to warn children off the street.
In many places, the industry staged elaborate pageants to ridicule “jaywalkers.”
In a safety demonstration in New York in 1924, a clown was employed to caper in front of a slow moving Model T as it repeatedly rammed him, while the Packard Motor Car Company created and displayed gravestones with the name “Mr J. Walker.” In a performance in Buffalo, an actor was arrested, cuffed and made to wear a sandwich board labelled “I am a jaywalker” before being carted off in a police vehicle covered in anti-pedestrian slogans.
Meanwhile, the National Automobile Chamber of Commerce sought to influence media coverage of traffic accidents, which up until that point had been uniformly hostile to drivers. It established itself as a clearing house, curating accounts of fatalities in ways that blamed pedestrians and then offering them up to newspaper editors. The shift in tone was widely noted. “It is now the fashion to ascribe from 70 to 90 percent of all accidents to jaywalking,” commented a magistrate in New York City’s traffic court.
Today, with cars far more sophisticated than in the past, motor vehicles remain the single leading cause of death for Americans between the ages of four and thirty-four. Convincing the public to accept that toll required a Herculean effort. It wouldn’t have been possible without the collapse of other transport options.
Like the EVC of the 1890s, the streetcar companies were monopolies—and often notoriously corrupt. In many cases, their owners actually cared little for transport itself, making their profits by purchasing real estate on the city fringes and running trolley networks to boost land prices. That meant they were often content to sign contracts pledging to maintain the roads near their rails and never to raise fares.
The emerging auto industry could thus attack the old transport barons as monopolists unfairly excluding competitors. A streetcar system belonged to a trust, they said, but every American could own a car.
In Chicago, streetcars retained right of way and so managed to survive. In cities that prioritized cars, the streetcars disappeared.
The 1988 film Who Framed Roger Rabbit? portrayed that process as an auto conspiracy. But in many ways that missed the bigger point: simply, streetcars, trains and other transport systems required state support to be viable, and that support increasingly went to automobiles.
Think of Trump’s quip about the Michigan family struggling to recharge the electrical vehicle foisted upon them by effete liberals.
“It is expected,” the journalist confidently opined, “that these automatic devices will be installed in suburban villages and places on the main lines of travel.”
Had that infrastructure been funded, electric vehicles might well have been entirely normalized, especially as the investment fostered technical improvements. But it wasn’t, and so they weren’t. As a result, Trump can make his gag, confident that the running of an electric car seems quixotic and comical.
“A car culture,” Catherine Lutz and Anne Lutz Fernandez argue, “is a society built around private modes of transportation, but with massive public investment in the infrastructure that allows those private uses.”
American drivers today rely upon more than four million miles of roads, almost all of them funded by the taxpayer. The early success of the car thus rested on a huge public subsidy, without which it wouldn’t have flourished.
As early as 1924, more than a billion dollars had been spent by all levels of the US government to make the roads more suitable for automobiles.
The final triumph of the car facilitated the expansion of the suburbs, and the suburbs in turn fostered a new consumer culture. “Suburbanization,” Christophe Bonneuil and Jean-Baptiste Fressoz argue, “encouraged the purchase of consumer durables: refrigerators, cookers, washing machines and televisions, particularly since these items were often integrated into the house itself. In 1965, car production in the United States reached a historic peak of 11.1 million per year. One job in six was bound up with automobile construction.”
Such was the basis of post-war prosperity. Not coincidentally, environmentalists describe the period after the Second World War as “the Great Acceleration,” the era in which all the measures of humanity’s impact on nature—from carbon emissions to ocean acidification to deforestation—climbed exponentially. If the car played a central role in that acceleration, it also exacerbated social inequality.
As Lutz and Fernandez explain:
[T]he automobile has largely cemented and accentuated class and race divisions in America . . . . In a car system, people begin to build and live in sprawling style and feel free to live far from their families and jobs: they believe the car allows them a quick return whenever they like. But in so doing, the car actually creates the physical distances (and the subsequent social distances) that only it is then able to shrink. And, given income inequality, the car shrinks those distances for some much more readily than others, particularly the carless.
Paradoxically, that accounts for the centrality of the car as a signifier of freedom in America. Obviously, the freedom trope was heavily pushed by the industry, particularly in opposition to state-backed or centralized modes of transport. “Americans are a race of independent people,” declared the National Automobile Chamber of Commerce’s Roy Chapin. “Their ancestors came to this country for the sake of freedom and adventure. The automobile satisfies these instincts.”
The rhetoric resonated since, as Lutz and Fernandez argue, the private car has always offered a genuine freedom—but a freedom from the conditions that it helped to create.
In the 1960s, only 20 percent of American households ran a second car. Today, that figure tops 65 per cent. Increasingly, Americans are driving alone, with the average occupancy rate slowly sinking. That is because most working-class Americans live significant distances from the suburban rings where jobs are to be found. It is very difficult to work without driving. Indeed, employers often insist that job applicants have a car, partly because they know anyone without their own vehicle will struggle to arrive on time.
The necessity for a car extends to almost every aspect of life. Buying food—particularly at the big-box stores that offer discounted groceries—means driving, as does visiting a doctor or going on holiday. The relationship between cars and freedom becomes particularly clear when we think about those who can’t drive. For young people, a car enables an independent social life. If they are old enough to get a licence, they can visit friends, go to gigs and have sex. If they are not, they can’t.
The same might be said for the elderly. So long as they can drive, staying in their own home remains possible. As soon as they become too frail to take to the road, they sink into dependence.
The genuine attachment that so many people feel for their cars comes from the same place. “Once the car has become the dominant mode of transport,” argues the economist Michael Best, “then housing, family, work, shopping and recreation patterns are designed around it.” From the 1920s onwards, as the auto industry reshaped the country, Americans cherished the vehicles that allowed them to do the things that were increasingly impossible without cars.”
Fairly obviously, berating working-class people for celebrating the cars upon which they rely doesn’t make for a successful political strategy. Insofar as he appeals to blue-collar voters, Trump plays upon their instinctive and justifiable hostility to those leftists who sneer at them for not embracing the performative environmental gestures adopted by the wealthy.
If you are rich, it is a lot easier to buy an expensive, experimental hybrid vehicle. If you live in a fashionable part of town, you might not need a car at all. But lots of people—
A genuine strategy against climate change must include the provision of modern and comfortable public transport, not as an add-on but as a core component. Car culture will only be defeated by destroying its foundations. Once it is cheaper and more convenient to catch the train, the car will no longer represent freedom but will instead signify expense, waste and frustration.
The early history of the American automobile matters because it shows that ordinary people don’t have to be understood as a problem to be solved or an obstacle that needs overcoming. On the contrary, they can, under certain circumstances, be the solution. The working-class parents campaigning against the devastation wreaked by the car in the 1920s weren’t climate change activists. Nevertheless, theirs was a struggle over the urban environment, a resistance to the public harms inflicted for private interests. They refused to accept that children should die and that the commons should be privatized simply to facilitate the designs of the automotive industry.
But they were defeated, and that loss changed public attitudes to the car. Still, their defeat wasn’t foreordained. Indeed, it is worth imagining what a victory might have meant. While no-one talked about climate change at the dawn of the 20th century, the pollution associated with the automobile was well known. In his 1896 essay making the case for electric vehicles, Salom decried the fumes associated with the internal combustion engine: “Imagine thousands of such vehicles on the streets, each offering up its column of smell . . . and consider whether such a system has general utility or adaptability.”
Instead of thousands of such vehicles, we now have more than a billion. Had the desire of working Americans for safety been prioritized and their enthusiasm for public space been respected, transport might have designed on the basis of public good rather than private enrichment. If that had happened, the planet would look very different today.
Instead, a relatively small number of entrepreneurs successfully campaigned to reorganize the country—and subsequently the world—so that their particular business model might succeed. Denis Leary knows the word for such people.
This essay is from the spring edition of Australian radical literary magazine Overland–in print quarterly, online daily.