John Elkington: No, the Pandemic is Not a Black Swan Event
In Conversation with Andrew Keen on the Keen On
The coronavirus pandemic is dramatically disrupting not only our daily lives but society itself. This show features conversations with some of the world’s leading thinkers and writers about the deeper economic, political, and technological consequences of the pandemic. It’s our new daily podcast trying to make longterm sense out of the chaos of today’s global crisis.
On today’s episode, John Elkington, author of Green Swans: The Coming Boom in Regenerative Capitalism, discusses what might come next, post-pandemic.
From the episode:
John Elkington: Let me start by saying that Nassim Nicholas Taleb himself has asked that question, so who am I to doubt his conclusion? His conclusion, very simply stated, is no, it’s not. Because people did see this coming. There were pandemic units set up in the White House and in my own country, the United Kingdom. They were either scaled back or shut down. So it’s not the fact that we didn’t see it coming. Many other people predicted this sort of thing as well, but we chose to ignore it.
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John Elkington is a writer, thought-leader, serial entrepreneur, and, at heart, an environmentalist. Described as the “Godfather of Sustainability,” he has now written or co-authored 20 books, including the million-selling Green Consumer Guide series.