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Sarah Frier’s No Filter has won the 2020 FT and McKinsey Business Book of the Year Award.

Rasheeda Saka

December 1, 2020, 3:59pm

Today, The Financial Times and McKinsey & Company announced the winner of its 2020 Business Book of the Year Award, which recognizes a work that provides the “most compelling and enjoyable insight into modern business issues.” The prize comes with £30,000 prize and each of the five runners-up will receive £10,000.

This year, the winner is Sarah Frier, for her book No Filter: The Inside Story of How Instagram Transformed Business, Celebrity and Our Culture, which was published by UK Random House Business in the UK, and Simon & Schuster in the US.

Roula Khalaf, an editor at the Financial Times, said the following of the winning book:

No Filter is a topical and well-reported account of the rise of Instagram and its takeover by Facebook. But it also tackles two vital issues of our age: how Big Tech treats smaller rivals and how social media companies are shaping the lives of a new generation.

And in more welcome news, Stephen Boyle was also named the winner of the 2020 Bracken Bower Prize, which encourages young authors to tackle business themes in a proposal for an unpublished book.

No Filter: The Inside Story of Instagram

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