Jeff Rosenblum on How Brands Can Grow Exponentially and Create Communities
In Conversation with Andrew Keen on Keen On
Hosted by Andrew Keen, Keen On features conversations with some of the world’s leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now.
In this episode, Andrew is joined by Jeff Rosenblum, the author of Exponential: Transform Your Brand by Empowering Instead of Interrupting.
Find more Keen On episodes and additional videos on Lit Hub’s YouTube Channel!
Jeff Rosenblum is a Cofounder of Questus, a digital advertising agency that has worked with some of the world’s most influential brands, including American Express, Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham and Verizon. Jeff created a documentary about the advertising revolution called The Naked Brand and the groundbreaking book Friction which explained how passion brands are built. Jeff has lectured at some of the top universities in the world, including Yale, Cornell, Columbia, and London Business School. He has won some of the ad world’s most prestigious awards and presented at some of the industry’s largest conferences.