Interview with a Bookstore: Itinerant Literate

Itinerant Literate is pop-up bookstore in Charleston that first opened in April 2015. At the time, owners Christen Thompson and Julia Turner saw a vacancy of independent bookstores in their community, and, having both come from publishing backgrounds, felt they could fill it. The bookstore has turned out to be a quickly growing baby, and owners Christen Thompson and Julia Turner plan for it to ultimately become not a bookstore, exactly, but a bookmobile, a one-of-a-kind bookstore on wheels.

What's your favorite section of the store?

Julia Turner (co-owner): I really love researching and buying for the middle grade section. But we change things up a lot, so it’s hard to say!

Christen Thompson (co-owner): That’s a tough one. We try to have rotating thematic sections for different events that cross genres, so I’d say those are my favorite sections to work on.

If you had infinite space what would you add?

Julia: Well, so much really, but probably a nice poetry section. We currently don’t have one at all  (with the exception of a few local authors’ chapbooks), and I have no idea where we’d put the section if we did. But I’d love to put some time (and space) into a poetry shelf and have some readings at the bookmobile.

Christen: A full wall of face out recommendations from visiting authors and customers.

What do you do better than any other bookstore?

Julia: Make unusual partnerships? Set up the entire store in under an hour? Fit the entire store into the back of a pickup truck?

Christen: To borrow a tech term somewhat un-ironically, I’d say disruptive bookselling as a business model. We saw a hole in the market but couldn’t dream of having the funds to open a physical store anytime soon, but we didn’t want that to become the reason we didn’t try. As a result, people are connecting with books and each other in places they don’t expect—and responding really well to it!

Who's your favorite regular?

Julia: I don’t think we got their names (hopefully next time they come by), but one couple who came to an event we were apart of told us they only came to the event to come to our store. They will always be our favorites.

What’s the craziest situation you’ve ever had to deal with in the store?

Christen: This is not the craziest, but it was fun. The only way I can describe them is a gaggle. A gaggle of young men came to our set-up at a nighttime event, pretty deep in their cups, and they were AMAZED that the Jungle Book was in fact a book, and that Newt Scamander wrote a book. Absolutely floored. And then they proceeded to decide what books to buy to impress some girls. It was awesome.

What’s your earliest/best memory about visiting a bookstore as a child?

Julia: For my eighth grade birthday party, I told my mom all I wanted to do was go to B&N (the closest bookstore in a fifty-mile radius of my hometown, and sadly not independent) and pick out as many books (within reason) as I wanted with my two closest friends. And then go eat at Atlanta Bread & Company. It was the best birthday.

Christen: Mine was also at Barnes and Noble. It was the only new bookstore in town when I was growing up. My earliest memory is going through and picking out all the books I wanted and stacking them on the floor to read and decide. It was a very involved process, even at like, 9. Looking back, they obviously had a very well trained staff to allow me to do that!

If you weren’t running or working at a bookstore, what would you be doing?

Julia: Well, editing, probably, as it’s already my day job.

Christen: Same.

What’s been the biggest surprise about running a bookstore?

Julia: Honestly, just that we’re making it happen. A year ago, I was not a bookstore co-owner; today, I am. It’s a wonderful surprise.

Christen: How right we were about how fun it would be. We knew it would be hard work and that it would be a somewhat uphill battle in some respects and just hoped it would be fun. But it is mostly fun, with far less of the negative than I thought.

SLIDESHOW: Itinerant Literate Staff Recommendations