• The Hub

    News, Notes, Talk

    How did Walmart end up promoting Hitler’s Mein Kampf?

    Dan Sheehan

    July 2, 2019, 3:41pm

    Union-busting retail behemoth Walmart has come under fire this week for prominently featuring Adolf Hitler’s Mein Kampf in a sponsored Facebook post.

    According to Business Insider, the since-deleted post featured an oil painting of history’s greatest monster underneath a message urging customers to “start reading with Walmart eBooks today.”

    Worse still, as Áine Cain reports, “The cached page on Walmart.com listed the price of Hitler’s autobiography as $14.88, a numeral that holds special significance to white supremacists. The number 14 reflects a popular white power slogan: ‘We must secure the existence of our people and a future for white children.’ The number 88 is shorthand for ‘Heil Hitler,’ with H being the eighth letter of the alphabet.”

    Apparently Walmart (who have since removed the ad and title, and issued a clarifying statement) is just one of a number of major online booksellers to find itself infiltrated by a shady and possibly defunct publishing company, Metal-Inex Inc., which appears to exclusively hawk fascist and proto-fascist texts.

  • Become a Lit Hub Supporting Member: Because Books Matter

    For the past decade, Literary Hub has brought you the best of the book world for free—no paywall. But our future relies on you. In return for a donation, you’ll get an ad-free reading experience, exclusive editors’ picks, book giveaways, and our coveted Joan Didion Lit Hub tote bag. Most importantly, you’ll keep independent book coverage alive and thriving on the internet.

    %d bloggers like this: