Dave Chesson on Having Fun with Book Marketing

Write-minded: Weekly Inspiration for Writers is currently in its fourth year. We are a weekly podcast for writers craving a unique blend of inspiration and real talk about the ups and downs of the writing life. Hosted by Brooke Warner of She Writes and Grant Faulkner of National Novel Writing Month (NaNoWriMo), each theme-focused episode of Write-minded features an interview with a writer, author, or publishing industry professional.

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This week’s episode is an upbeat and fun look at marketing with guest Dave Chesson, who’s on the cutting edge of Amazon and other book marketing strategies. We cover Amazon rankings, marketing ideas for fiction writers (who too often get left out of these conversations), and why to share your personal story out in the world. This episode includes concrete types and explains some things about Amazon that often feel elusive, so it’s worth your time even if your next published book is a ways out there on the horizon. Oh—and happy holidays. We’re off next week so Write-minded will be back in your queue on January 2!

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Dave Chesson is the guy behind Kindlepreneur.com, a website devoted to teaching authors about book marketing. Recommended by Amazon KDP as the place where you can learn how to “optimize marketing for your books,” Kindlepreneur has grown to be one of the largest book marketing websites. Having worked with such authors as Orson Scott Card, Kevin J. Anderson, Ted Dekker, and more, his tactics help both fiction and nonfiction authors of all levels get their books discovered by the right readers. Dave is also the creator of Publisher Rocket, a software that helps authors see what’s really going on in the book market, and thus pick better keywords and categories to help them sell more books.