• The Hub

    News, Notes, Talk

    BookTok sensation Bunny is headed to the silver screen.

    Dan Sheehan

    March 3, 2023, 11:54am

    Bad Robot has snagged the film rights to Mona Awad’s bestselling 2019 novel Bunny—a bloody satire of elite MFA programs that became a BookTok sensation after a Bunny movie fan-casting hashtag went viral.

    How viral? Somewhere in the region of 4.1 billion views.

    Bunny, now in its fourteenth printing, follows follows Samantha Heather Mackey, a scholarship student at a small New England creative writing program who becomes embroiled in the saccharine-but-sinister world of a clique of unbearably twee rich girls who call each other “Bunny” and seem to move and speak as one.

    As reported by Deadline yesterday:

    BookTok has become a new go-to for studios and producers to find that next big piece of IP, especially given how loyal readers can be to certain novels. Sony recently announced that Blake Lively would be starring in its adaptation of It Ends With Us, another huge title on BookTok, and the news became one of the biggest trending stories on social media. Bad Robot hopes for similar excitement as the Bunny project comes together.

    For authors looking to replicate Awad and Coleen Hoover’s BookTok success, here’s how to do it.

  • Become a Lit Hub Supporting Member: Because Books Matter

    For the past decade, Literary Hub has brought you the best of the book world for free—no paywall. But our future relies on you. In return for a donation, you’ll get an ad-free reading experience, exclusive editors’ picks, book giveaways, and our coveted Joan Didion Lit Hub tote bag. Most importantly, you’ll keep independent book coverage alive and thriving on the internet.

    %d bloggers like this: