BookTok is driving tourists to Prague to snap a pic with this novel sculpture.

As The Daily Sabah reported this morning, Prague may be the new hot spot for a certain sort of literary tourism. Officials have noted an uptick in visitors thanks to a statue built of 8,000 books.

“The Idiom,” created by Slovak artist Matej Kren, is a cylindrical tower “with a tear-shaped entrance and mirrors at each end” that creates “the impression of  an endless tunnel.”

Sometimes called the “Tower of Knowledge,” the piece was installed in the entrance hall at Prague’s Municipal Library in 1998. There it enjoyed a mostly quiet life until about three years ago, when the sculpture went viral on TikTok.

The pic-snapping hoards have since made things a little tricky for Czech librarians. As a spokeswoman told Agence France-Presse, in peak seasons—like the recent Christmas holiday—the Tower draws up to a thousand tourists a day. The diehards are prepared to “queue for up to two hours” to get a photo inside the sculpture.

The library recently designated an entrance just for tourists to accommodate the overflow. And admin is considering charging viewers an admission price.

For his part, Kren has used books in at least two other large scale sculptures—but he told the AFP he had “no intention of creating a tourist attraction.” All the hubbub is naturally occurring. Pure coincidence.

Frequent fliers, atlas obscurists, and very performative readers: take note.