Will Ashon is the author of Chamber Music: Wu-Tang and America in 36 Pieces, published by Faber & Faber in the US. He founded the record label Big Dada Recordings in 1996, which he ran for over 15 years, signing acts like Roots Manuva, Wiley, Diplo, Kate Tempest, MF Doom’s King Geedorah project and many more. He lives in London.