Lauren Etter on How the Vaping Generation Was Born
In Conversation with Andrew Keen on Keen On
Hosted by Andrew Keen, Keen On features conversations with some of the world’s leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now.
In this episode, Andrew is joined by Lauren Etter, the author of The Devil’s Playbook: Big Tobacco, Juul, and the Addiction of a New Generation, to tell the story of what happened when two of the most notorious industries collided—and the vaping epidemic was born.
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Lauren Etter is an award-winning investigative reporter at Bloomberg News, where she writes in-depth corporate features and investigative stories for Bloomberg Businessweek. Previously she was a staff reporter at the Wall Street Journal, and she has written for Vanity Fair and the New Yorker. She holds master’s degrees in journalism and in law from Northwestern University. Etter lives in Los Angeles with her husband and three children.