Attention, Geriatric Millennials: BOOK IT! is now a camp (and still involves Personal Pan Pizza).
If you were a kid in the 90s living in the US, you can probably trace your love of reading to the promise of free Personal Pan Pizzas. In case you’re not part of Twitter’s most vocal demographic, BOOK IT! was a Pizza Hut-sponsored book club (huh, only now realizing how weird that is) in which you could earn a free Personal Pan Pizza by reading books.
And now that Geriatric Millennials have ascended to the upper echelons of Pizza Hut’s marketing team (I assume), BOOK IT! is back, as Camp BOOK IT!, a digital summer reading program for kids ages 4–12. Parents will get book recommendations and activities, and they can log their kids’ reading online in order to achieve the ultimate BOOK IT! reward—the free (one-topping) Personal Pan Pizza.
Hey, if we have to endlessly reboot all the things from my childhood that were only okay and none of the things that were actually good (like teachers being able to afford houses), at least this one encourages reading, and not sharing food.
[via KULR8]
