Why Don’t Advertisers Target Queer Women?
A recurring perception of queer and lesbian-identified women in the United States is that we don’t buy anything. Unlike our queer male counterparts, many advertisers aren’t looking to court a lesbian customer base, as was reported in the 2016 BuzzFeed piece “Attention, Advertisers: Lesbians Buy Stuff, Too.” Reporter Lauren Strapagiel attributes this lack of broad … Continue reading Why Don’t Advertisers Target Queer Women?
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