Where the Male Gaze Doesn’t Go: On YouTube’s Universe of Make-Up Tutorials

Beauty vloggers are some of YouTube’s biggest stars. Michelle Phan, one of the first vloggers to achieve cult-idol status, has over eight million subscribers, more than a billion cumulative views, and makes three million dollars a year. She’s been using the platform since at least 2007. Phan’s videos follow a soothing formula: she greets her … Continue reading Where the Male Gaze Doesn’t Go: On YouTube’s Universe of Make-Up Tutorials