Anthro-Vision: A New Way to See in Business and Life
Gillian Tett
Rave
Positive
Mixed
Pan
Anthro-Vision: A New Way to See in Business and Life
Gillian Tett
Rave
Positive
Mixed
Pan
Rave
Positive
Mixed
Pan
Tett thinks we can — and should — shine the spotlight on our own peculiar and exotic natures. Admittedly, this creates some philosophical problems, most obviously how we can best ensure that our subjective observations are objective. Nevertheless, it’s easy enough to sympathise with Tett’s position.
[Tett] comes pretty close to asserting that a field that arose in the 19th century to help the imperial West confirm the 'inferiority' of colonized people, and that changed in the mid-20th century into the polar opposite of its colonizing origins, is a panacea for our present-day ills. Some may find this claim too sweeping; others will be swept along by her enthusiasm.
Tett makes a compelling case.
... this being a book geared towards businesspeople, Anthro-vision jettisons ethnography and instead adopts the trappings of the business book genre.
It’s hard to argue with her common-sense case that companies should strive to take an outsider’s view: 'There are multiple ways to live,” she writes, “and everyone seems weird to someone else.' Packed full of insight, this has the power to change minds..